Available for New Opportunities
Dilip Kumar
Dhruv
Sr. UI/UX Designer & Product Designer · Delhi, India
6+ years crafting intuitive, human-centred digital experiences — enterprise dashboards, AI products, mobile apps, and beyond.
6+
Years Experience
7+
Products Shipped
50K+
Users Impacted
12+
Certifications
Dilip Kumar Dhruv
Sr. UI/UX Designer · Immediate Joiner
Figma
Design Systems
WCAG 2.1
AI Products
Agile
35%
Bounce rate cut
40%
Less inconsistency
Figma Expert
WCAG Certified
About Me
Design that solves real problems
I'm a results-driven Senior UI/UX Designer with over six years of experience turning complex problems into elegant, accessible digital experiences. I specialise in mobile apps, responsive web platforms, and enterprise dashboards across EV tech, government services, travel, and ed-tech.
My approach blends rigorous user research with a sharp visual sensibility — great design is invisible, it simply works. I'm deeply fluent in WCAG accessibility standards and AI-powered workflow tooling, and actively seek opportunities in India, Dubai, UAE, or remote globally.
01
Research & Discovery
User interviews, empathy mapping, journey mapping, and heuristic evaluation to uncover real needs.
02
Information Architecture
Structuring content and flows so navigation is intuitive and users always know where they are.
03
Wireframing & Prototyping
Low-fi sketches to high-fidelity interactive Figma prototypes tested with real users iteratively.
04
Visual Design & Systems
Pixel-perfect UI with reusable component libraries, style guides, and scalable design systems.
05
Developer Handoff
Annotated Figma specs and Agile collaboration to ensure accurate, on-spec implementation.
Technical Skills
Tools & Expertise
A complete stack spanning design, research, accessibility, AI, and collaborative delivery.
Design Tools
Prototyping
Design Systems
UX Research
Accessibility
AI & Emerging Tech
Data Visualisation
Collaboration & Dev
Work History
Professional Experience
Six years across government, EV, e-commerce, and ed-tech delivering human-centred digital products.
Leading end-to-end UX design for government digital products serving 50,000+ users — AI chatbots, enterprise dashboards, and public portals.
- Designed Prayas Dashboard, Unified Report Dashboard, Data Monitoring Dashboard & Critical KPI interfaces for real-time reporting.
- Created intuitive UI/UX for Masking & PDF Converter Tool, improving secure document workflows.
- Designed AI Chatbot AiVi and Prayas AI Dashboard with conversational UX and workflow automation.
- Redesigned ViAS Website and Prayas Scheme Dashboard to improve navigation, accessibility, and user journeys.
- Built reusable component libraries and design systems, reducing inconsistencies by 40%.
- Designed UI for a Flutter-based learning app and a responsive React website.
- Built an intuitive travel booking platform streamlining flight, hotel, and holiday reservations.
- Developed interactive UI for a cricket gaming app to maximise engagement.
- Created conversion-focused websites for IT, digital marketing, and photography portfolios.
- Designed a responsive EV-focused website with improved accessibility and information architecture.
- Designed lead generation flows to simplify dealership inquiries and customer support.
- Conducted user interviews and usability testing to refine digital product experience.
- Reduced bounce rate by 35% through performance-optimised, user-centric UI redesign.
- Designed a responsive e-commerce website for Windsong Chimes & Bells with improved accessibility and browsing experience.
- Managed social media presence and digital marketing campaigns to drive brand engagement.
Project Highlights
Selected Work
A cross-section of enterprise, government, and consumer digital products designed end-to-end.
🏛️
Government · Enterprise Dashboard
Prayas Dashboard Redesign
Redesigned NIC's Prayas Portal to improve KPI tracking, real-time reporting, and government decision-making for 50K+ users.
Impact: 40% fewer design inconsistencies; fully WCAG-compliant across breakpoints.
🤖
AI Product · Conversational UX
AiVi — AI Chatbot & Prayas AI Dashboard
Designed conversational UX for an AI chatbot and AI-powered analytics dashboard with workflow automation and intelligent interaction flows.
Impact: Streamlined complex government workflows into guided AI interactions.
📊
Enterprise · Real-Time Monitoring
Unified Report Dashboard
Responsive dashboards for real-time data monitoring and performance visualisation serving cross-departmental government teams.
Impact: Unified fragmented data views into a single actionable surface.
🔒
Enterprise Tool · Document Workflow
Masking & PDF Converter Tool
Secure document workflow system enabling data masking and PDF conversion — dramatically improving operational efficiency and usability.
Impact: Reduced document processing friction for government operations teams.
⚡
EV Industry · Website Redesign
Kinetic Green EV Platform
Full website redesign and information architecture overhaul for an EV manufacturer with optimised lead generation flows and dealer inquiry systems.
Impact: 35% bounce rate reduction; improved session time & accessibility scores.
✈️
Travel · E-Commerce UX
Travel Booking Platform
Intuitive travel booking experience streamlining flight, hotel, and holiday reservation flows for a consumer-facing platform.
Impact: Multi-step booking transformed into a seamless, conversion-optimised journey.
Key Achievements
Impact & Results
50K+ Government Users Served
Led UX redesign of NIC's Prayas Portal, improving real-time data visibility across departments.
35% Bounce Rate Reduction
Revamped the VIAS platform with performance-optimised, user-centric UI improvements.
40% Fewer Inconsistencies
Built reusable design systems and scalable component libraries that accelerated development speed.
7+ Digital Products Launched
Collaborated in Agile sprints and iterative feedback cycles across multiple industries.
WCAG-Compliant Dashboards
Delivered fully accessible dashboards ensuring cross-device usability for government platforms.
Mentored Junior Designers
Conducted UX audits, design reviews, and mentoring to raise team design quality consistently.
Credentials
Certifications
12 verified certificates spanning UX, AI, Agile, and business communication.
Google · Coursera
UX Design Professional Certificate
2025
University of Michigan · Coursera
UX Research & Design Specialisation
2025
Simplilearn · India
Advanced UI/UX Design Certification
2025
BCG · Forage
Boston Consulting Group — GenAI
2025
Upgrad Education
Advanced Prompt Engineering with ChatGPT
2025
Upgrad Education
Introduction to Generative AI
2025
Upgrad Education
Agile Scrum Master
2025
SIEMENS · Forage
Manager Master — Project Manager
2025
Career Ninja · India
UI & UX Certification
2024
Great Learning Academy
Design Thinking Certification
2024
Tutedude · India
UI/UX Design Certification
2025
Upgrad Education
Business Communication Masterclass
2025
Academic Background
Education
MBA in Marketing Management
SGV University, India
Graduated 2023
B.Tech in Computer Science & Engineering
Kalinga University, India
Graduated 2021
Get in Touch
Let's Work Together
Open to full-time, contract, and freelance roles. Immediate availability.
Email
dilipkumardhruv9@gmail.com
Phone
+91 8800326744
Location
Dwarka, Delhi, India
Open To
India · Dubai · UAE · Remote · Onsite · Hybrid
Passport
Valid & Available · English & Hindi
Connect with me
Looking for a senior designer to elevate your product? Whether it's a new initiative or an ongoing project, I'd love to hear from you.